We hear this question all the time, and it has a definitive answer. Writing a blog takes effort, but does it pay off? There are a multitude of benefits that can be gained by blogging, so let's start by walking through a few of them.
Staying front of mind for your current and future customers is the goal. However, this can also be a battle.
Consistently publishing and sending out new content gives your brand a sticky factor that is difficult to achieve in other ways.
To get the same return on investment that a blog can give in this area, you would be spending thousands of dollars in paid ads and placements to see the same results.
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If you have never heard the term content marketing, it is the creation of content with the intention of future customers finding that content as an introduction to your company, products, and services.
If you have never heard the term, it is the creation of content with the intention of future customers finding that content as an introduction to your company, products, and services.
Writing a blog is a perfect way to grow your business, and we recommend it to every one of our clients as they look to grow their leads and sales.
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David Gafford is the CEO of Fusion Creative, a company that provides world-class website design and Digital Marketing services. He spends most of his day coaching business owners in marketing strategy and specializes in lead generation.