What Exactly is a Sales Funnel?
“A customer interaction strategy that nurtures your visitors from passive readers to qualified leads that are ready to buy.”
The idea of a sales or marketing funnel might be new to you, but here it is in a nutshell. It’s an intentional strategy devised to convert visitors to leads for your business. A sales funnel is the route that your visitors take to learn more about how your business can help them and in turn help separate the good leads from the bad.
With every website visitor that drops by your website, you have the potential of a good or a bad lead. A good lead is someone that will buy from you if they come to know, like, and trust you. A bad lead is someone that wants to take up your time, knowledge and expertise and has no intention of paying for your services.
How do you know which leads are good and which are bad? This is where an automated marketing funnel comes into play. With an intentional strategy where you design 7 points of contact with each visitor, you can track their interactions with your company. You have the ability to know who is reading your material and who is yet another of the usual suspects.
We spend time getting to know your perfect customer and their likes, wants and desires. Together we design a series of touch points that takes each lead down a path to deepen their relationship with your company.