Can Low Cost Websites Still Convert Traffic? - Fusion Creative

Can Low Cost Websites Still Convert Traffic?

It’s not that hard to find a website designer that makes low cost websites. There are thousands of website designers across the web, but how do you know if they’re any good?

If you’re new to digital marketing, finding a web designer worth their pay can be a difficult task. (Especially if they’re producing low cost websites)

Let’s be honest here. With all your marketing efforts, you’re trying to get people to your website, right? When you hand out a business card, you hope they come to your site. When you send an email, you include your website in hopes that they visit.

Your website is the heart of your digital marketing strategy, and it absolutely must do one thing for you…

Generate Leads!

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Low Cost Websites That Generate Leads?

When you’re looking at low cost websites, which designer has the know how to create a site that generates leads? This is the absolute most important question to ask when setting up your digital marketing strategy.

“Will this website that I’m creating generate leads for me?”

“Will this low cost website design bring me customers?”

If the answer to both of these questions isn’t “Yes!” – It’s time to find someone else to build your website.

Well strategized marketing channels can drive insane amounts of traffic to your website. If your website doesn’t know what to do with that traffic, does it do you any good?

The answer is simple. A website that doesn’t convert visitors to leads is basically a leaky bucket. It doesn’t matter if it’s a low cost website or a high priced site. You work hard to get traffic to visit your website. Don’t let that traffic pour out the bottom of your website without giving you a chance to gain a new customer. A conversion focused website can turn that same traffic into  identified leads that you can nurture.

What Exactly Is Conversion Anyway?

The inability to identify who is visiting your website is fatal in digital marketing. Hundreds and thousands of visitors can flow through your website without the phone ever ringing. What good does it do to populate all those marketing channels if you can’t identify anyone who visits?

Google and Facebook Ads can send you traffic all day long. If your website is ill equipped to capture qualified leads, you are paying Google and Facebook for nothing.

Most small business owners spend way too much money driving traffic to low price websites that don’t convert. That money ends up wasted because there’s no net to catch that traffic when it gets to the website.

All of this begs a question. It’s a question that I get asked all the time, and it goes something like this.

More Money = Better Website?

“Doesn’t a website that converts visitors have to cost a lot of money?”

The answer is very simple. Not at all.

When working with any website designer, you have to coach them about what you want your website to do. If you tell a designer you’re looking for low cost websites, they’re going to give you exactly that. It might be pretty, but will it do anything for you to grow your business?

Low cost websites are often of poor quality and lack effectiveness. The old adage, “You get what you pay for” can be true in small business website design… but it doesn’t always have to.

The Fusion Creative Solution

That’s where Fusion Creative comes in. With us, you get low cost web design and effective conversion techniques for a low monthly payment. We find it makes small business owners very happy.

We help you drive more visitors to your site and convert them as well. All for a low monthly payment that most every small business can afford.

We’ve even gone a step further to be certain that our offer gives the small business owner help where they need it most. With the Fusion Creative solution, we take care of the hosting too. You don’t have to pay a hosting company to make sure your site is up. We have included that in the package for no additional cost.

Another cost that usually gets added on after the fact is maintenance. Don’t get me wrong, maintenance is very important for your website, but it shouldn’t be an add-on. It should be included. When you create your website with Fusion Creative, we do the maintenance for you every week. We log on to your website and do the updates and maintenance for no additional charge.
What about security? How do you keep hackers at bay when you’re not a website guru? With Fusion Creative, we make a weekly website backup off site so that your website is always secure in the event of the unexpected. How much extra does this cost per month? Zip, zilch, nada. It’s all included in your low monthly payment.

I talk with small business owners every day who have a long list of things that they want to update on their website. Most never get around to making the updates they want, and the website grows stale.
We’ve taken the effort out of making website updates. Updates that take less than a half hour are included in the Fusion Creative plan.
Have a picture that you want to update on your site? We take care of that for you. Maybe you want to add a couple of paragraphs of text to a page. Just email it to us and a member of our team will post it on your behalf.

You need a marketing partner that understands how to generate leads for your business. We know the first step in any successful marketing strategy is having a website that can convert your visitors. Here at Fusion Creative, we help small businesses generate leads through their web presence starting at only $299 mo.

Learn more about how you can have a website that converts your traffic. Fusion Creative is ready to help. You’re just a click away from starting your marketing journey the right way. A conversion focused website provides a strong return on investment. Take your first step on the path to consistent lead generation with your company website.

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About the Author David Gafford

David works every day to help businesses turn clicks into customers. He's the CEO of Fusion Creative - a digital marketing agency located in Indianapolis, IN.