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Like almost every real estate team in the United States, the Indianapolis Home Team had a template website that was given to them by their parent company. Their existing website was a template site that looked like every other Keller Williams office in the country and wasn't generating any leads for their realty team. As their team looked at options to expand their digital marketing presence, they realized that they needed a "home base of operations" that they could control and customize to fit to their new marketing efforts.
Our team sat down with the Indianapolis Home Team and started with goals and strategy of what they were hoping to accomplish. We dreamed of what the future could look like, and created a plan to move forward and create a website optimized to generate leads from their future traffic. We walked through their ideal customer worksheet and talked about the value that they brought to every family and organization that they served.
We worked together to create a website that would serve as the digital hub of operations for all of their marketing efforts. With multiple lead magnets for both buyers and sellers, their new website is ready for anyone that would stop by looking for help on their journey to change homes. After the launch of their new conversion optimized website, we worked to establish a consistent content marketing and SEO plan to ensure that their new site would bring in traffic from Google over the coming months. The Indianapolis Home Team is poised and ready to make the most of the new traffic that they are generating through their digital and traditional marketing efforts.