Welcome to the second episode of Fusion Fire, your weekly spark to ignite your marketing. I’m David Gafford, and I’ll be your host as we uncover ways you can eliminate wasted time and money spent on marketing methods that just don’t work.
Today, we’re talking about search engine optimization, or SEO as many call it. Our goal is to give you applicable methods you can use to make any blog post or website page more SEO friendly. We all want Google and Bing to pick up our web pages, so let’s talk about how to get that done.
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We dedicated the first episode of Fusion Fire to our first step, which is writing Irresistible Content – it’s tempting to write web pages and blogs for the search engines, but don’t do it! Remember that it’s people who buy products and hire you for services, not the search engines. No matter how high your content ranks, the first test is convincing “people” to read it. If you’d like to learn some concrete methods on how to write irresistible content, click here to watch the first episode of fusion fire.
The second step is writing for long tail keywords – So, what is a long tail keyword? It’s a keyword or keyword phrase that gets less traffic and is more likely to have fewer businesses competing for it. Most companies try to go after the highest traffic keywords right out of the gate, and their domains aren’t trusted enough by Google and Bing to outrank the businesses that currently own the top 10 spots on the first page. A simple strategy is to go after lower traffic keywords that have less competition. You’ll rank faster, and when you bundle multiple lower traffic keywords together, you can get more traffic than if you ranked for the primary keyword in your vertical.
The third step is to make sure you use your Keyword in Headings throughout your content. If you’re not familiar with headings, they’re the larger and usually bolded statements that you use to break up your content on a webpage. Google believes (and rightfully so) that you’re going to put the most important words in your headings, so having your keyword in your headings is a primary ranking factor.
The fourth step revolves around a question we get a lot here at Fusion Creative. “How often do I need to use my keyword in my article or post? A good rule of thumb is to use your keyword about once for every 100 words you write. Much less than that, and you run the risk of Google not knowing what your content is about. Much more than that, and you might be over-optimizing, which can result in a ranking penalty.
The fifth step is using your keyword in your title. Whether you’re writing a list, a story or a self-help article, make sure you use your keyword or keyword phrase in your title. This is one of the primary things that the search engines look for to identify what your content is about.
Sixth is using your keyword phrase in your description. The description is that sentence or two of text that shows underneath your title on a search page. This is the place where you’re trying to convince people that your article or post is worth reading. Using your keyword phrase here is an absolute must, and keeping it close to the beginning helps even more.
So. When you’re writing your next piece of irresistible content, use these 6 steps to make sure the search engines know how to put your content in front of the people who are searching for it. If you liked this video, take a second to subscribe to Fusion Fire below and we will send a video just like this one to your inbox once per week. Our goal is to make you a better marketer for your business, and eliminate wasted time and money on marketing that doesn’t work.
If you’d like to go back and catch episode 1, you can find that here.
If you’d like to go deeper into advanced SEO, AHRefs has done a comprehensive study of on-page seo factors and their effect on ranking.
Thanks for taking a few minutes to learn with us, and I look forward to seeing you on the next episode of Fusion Fire.
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David Gafford is the CEO of Fusion Creative, a company that provides world-class website design and Digital Marketing services. He spends most of his day coaching business owners in marketing strategy and specializes in lead generation.