Case Study: Stark Capital Solutions
The team over at Stark Capital Solutions has been in business for many years, but wasn't getting the new leads they needed from their website.
Their existing website was in need of a redesign, and we took the opportunity to craft messaging that was focused primarily on the journey of the customer instead of the products and services of the company.
The Billboard and Cell Tower loan industry is a rather small audience when compared with many others, so we had to make sure that the design and messaging make every visit and impression count.
The first order of business was creating clear next steps designed to convert visitors into clients. Because of the niche they are in, they were already ranking for valuable keywords, and it was time to start converting that traffic instead of letting it slip through their fingers.
With a website built to join the customer on their journey and clear next steps designed solve the problems they were facing, Stark Capital is finally using their website to grow their business.
Stark Capital utilized the following services from Fusion Creative to achieve their results:
We interviewed a number of web design firms to help us recreate our company website. David and his team pitched their unique ability to combine marketing strategy with the technical aspects of website design. As we spoke to other design firms, it became clear this was truly a unique skill set. We hired Fusion, and as promised they delivered on both the technical development, and marketing focus of our new site.